Reasons Why Visitors or Users
Never Come Back to Your Website
It is a given fact that attractive designing and top
notch development are two important factors that help you drive more business
revenues and customers from your website. But, for many corporate and ecommerce
websites management it appears that their online presence doesn’t really help in
engaging visitors or turn users into customers.
It is very critical that the reasons why visitors or
users never come back again to the website or leave the website after the first
10 second stay. Do you wish to know which are the possible reasons or things
within your website design that cause the crisis that many webmasters are too
intimately familiar with.
Pop-ups for ads or other stuff that appear the moment the
website loads really turn off the visitors. Additionally, some sites feature
music or worse, a podcast that starts playing automatically without the users ‘permission.
While you view these popups or podcast screening an essential part of your
website design and promotion strategy, your users generally do not put with
The worst thing that could happen to a user’s experience
on your website is a 404- Page Not Found error. It is impossible to maintain or
even sustain traffic in such scenarios. Make sure your website doesn't have any
dead links or missing files. This is especially true for eCommerce websites.
Users usually click on a landing page that comes up in search results. A
missing or dead link is a sure guarantee that that user (and his friends) is
not coming back.
so clear navigation
Another big anonymous that mars the user’s experience is
the when the user can’t find the information they are looking for on the website.
Create an unbroken navigation for your website and then have a UI expert
evaluate the design.
users to download something to read the content
Many websites often force users to download the document
or software. This is considered as the ‘price’ of reading the content of the
website! While the practice is dwindling, there are some sites that continue
this practice. In this age of lack of trust, does any webmaster seriously think
that a user would actually download anything from an untrusted source? This is
one of the fastest ways of losing credibility, and hence traffic and revenues.
registration really drives them crazy
Forcing the user to register is a surefire way of
diverting traffic to your competitors. This gimmick has been so abused by the
spammers looking to harvest email addresses that a user would rather do another
Google search then to fill a form. Make sure that the information is there on
the landing page so that the user could get what they come for.